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Here is how you can track referrals through your website forms: Collecting information via website formsĪnother method you can use to track the referrals coming to your business is through your website forms. That said, if you don’t have the expertise in setting up Google Analytics or creating these referral reports (like the one below), we recommend hiring experts to help you get this set up correctly.

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This is a great free resource for your business, especially if you have a minimal budget to invest in other software applications.

Google Analytics is free software you can use to track referral website traffic and conversions that come through your website. You can then analyze whether those referrals are fraudulent and take swift action on their referral and referral partner. Having proper referral tracking in place gives you a pulse on the quality of referral traffic, leads, and customers coming through your business. Hopefully, referral fraud is an issue you never have to deal with when starting your referral program, but unfortunately, there are some bad actors out there.

There isn’t enough incentive for your customers to refer their friends.

You haven’t done a good enough job executing your new referral program or.

You don’t have a passionate customer base or.

Most referral programs are built upon the demand from customers wanting a program, which indicates a passionate and loyal customer base for your product or service.īut, on the flip side, if you open up a referral program and there is little to no traction… This may be an indicator that either:

Typically when you have a referral program in place, it is first opened up to current customers. What matters is that you’re tracking all your customer referrals and rewarding the referral partner accordingly. Whether you track this manually or through referral tracking software, that doesn’t matter. If you don’t have a way to track new customer referrals that come to your business through your customers, partners, or friends – how else will you be able to know who to pay? Keeping track of referral payouts.Īlmost all referral programs have some form of incentive tied to their programs in the form of a payout – cash, points, rewards, and so on. Here are 5 reasons why tracking referrals is important: 1. Regarding referral tracking, there are several reasons why it’s important to have a system in place, which we dive into below. Like many other marketing and revenue-generating channels for your business, you want to have a tracking infrastructure to measure your programs' ROI.